Must be the shoes: Air Jordans play role in landing Oregon recruit
Remember when high-school athletes chose their colleges because they were impressed with the business school, or maybe the math or communication programs?
Or maybe the athletes wanted to stay close to home; or the parents felt comfortable with the coach's ethics and knew their son or daughter would be in good hands.
Maybe the athletes chose a school because they believed the offense the team ran was best suited to their talents and would help them in their pursuit of a pro career. Or they came to school because the program was rebuilding and offered them a chance to start right away.
Many athletes have chosen their universities because of certain intangibles: small class sizes, intimate campus settings, great weather, cool stadiums, regular television appearances.
But footwear? Sneakers? The once-in-a-lifetime opportunity to wear a custom-made pair of Air Jordans?
In the slimy narrative that is becoming the latest scandal in college athletics — the questionable recruiting tactics Oregon used to lure running backs LaMichael James and Lache Seastrunk from Texas to Eugene — the most ridiculous aspect is the apparent involvement of sneaker giant Nike.
Texas "scout" Willie Lyles, who was paid $25,000 by Oregon for his alleged skills in talent assessment, included in his report to Oregon head coach Chip Kelly the inside insight that Seastrunk loved Air Jordans.
In a tweet sent July 5, Lyles clarified his quote in a column written by The Oregonian's John Canzano. "The shoes were on display and I never said they were given to Lache (Seastrunk)."
However, you can almost imagine the conversation between Kelly and Nike co-founder and chairman and Oregon Ducks fanatic Phil Knight.
"Hey, Phil, I've got another running back down in Texas, who wants to come up here to play ball. We're this close to getting him. There's just this one hitch."
It almost sounds like a vintage Spike Lee Nike commercial, doesn't it?
"Must be the shoes."
According to Lyles, who talked with The Oregonian's Canzano this week, Nike — the Beaverton-based sports-apparel company that cares about Oregon athletics with the same kind of passion that the Gates Foundation cares about world hunger — specially made a pair of Jordan shoes for Seastrunk.
Lyles said it was one of only two pairs of this particular shoe ever made.
I wonder what Chuck Taylor would think. Maybe Bill Walton would have chosen USC over UCLA if he'd been promised a specially made pair of canvas Converse high-tops.
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football recruit shows how far a major-college program will go to try to get a recruiting advantage. Reports say Nike, run by Oregon donor Phil Knight, above, was asked to make a custom pair of Air Jordans during the recruitment of Lache Seastrunk.
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