Pioneering Industrial Designers Celebrated on New Forever Stamps
, Executive director, Stamp Services.Industrial design emerged as a profession in the United Sates in the 1920s, but really took off during the Great Depression. Faced with decreasing sales, manufacturers turned to industrial designers to give their products a modern look that would appeal to consumers. Characterized by horizontal lines and rounded shapes, the new, streamlined looks differed completely from the decorative extravagance of the 1920s. The designs evoked a sense of speed and efficiency and projected the image of progress and affluence the public desired.
Consumer interest in modern design continued to increase after World War II, when machines allowed corporations to mass produce vacuums, hair dryers, toasters and other consumer goods at low cost. Industrial designers helped lower costs further by exploiting inexpensive new materials like plastic, vinyl, chrome, aluminum and plywood, which responded well to advances in manufacturing such as the use of molds and stamping. Affordable prices and growing prosperity nationwide helped drive popular demand.
Even as streamlining gave way to new looks in the 1960s, the groundbreaking work of industrial designers continued to transform the look of homes and offices across the country. Today, industrial design remains an integral component of American manufacturing and business, as well as daily life.
Each stamp features the name of a designer and a photograph of an object created by the designer, as well as a description of the object and the year or years when the object was created. The selvage features a photograph of the "Airflow" fan designed by , whose father is honored on this sheet of stamps, was the art director.
The Pioneers of American Industrial Design stamps go on sale nationwide today at local Post Offices, online at usps.com and through the toll-free line, 1-800 782-6724.
How to Order the First-Day-of-Issue Postmark
Customers have 60 days to obtain the first-day-of-issue postmark by mail. They may purchase new stamps at their local Post Office, online at www.usps.com/shop , or by calling 1-800-STAMP-24. They should affix the stamps to envelopes of their choice, address the envelopes (to themselves or others) and place them in larger envelopes addressed to:
Pioneers of American Industrial Design Stamp .
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